Video search optimization is still a budding avenue for SEO, but it’s growing rapidly. Remember when search optimization was still a new term? Don’t you wish you had gotten on board at the beginning?
As standard internet speeds continue to grow, more websites are forcing video content down your throat without question, and that’s for a reason.
Since videos can’t be translated (well), search engines are dependent on the incoming links, metadata, title and relevancy to decide if it’s worth ranking
Here are steps regarding a few ways of taking advantage of the SERPs through video optimization:
1. Video search that actually crawls your webpage: You would keep the video on your own site in this case. (i.e. Truveo) While this represents a small percentage of your total audience, it’s still worth pursuing.
The actual video file: By your description, title, tags, etc.
The page the video sits on – which means using keywords and quality descriptions all the way through
And let’s not forget how useful a video sitemap can be for Google to understand a webpage’s content!
2. Video Upload Websites: Pages like these are search engines that let you upload content (in video form) to share with the world! They already rank high and are trusted (Vimeo, Youtube) and look very good in the search engines eyes when you link your content back to it!
You will have to absolutely make CERTAIN that you fill in the info for these videos, otherwise they serve you no purpose. This includes description, title, tags, and hopefully a link back to your website.
More tips!
Learn more: How to optimize online videos
Here are some basic tips that will assist in the promotion of your video:
- Post your video everywhere. Exposure is king.
This means making your videos available on RSS or MRSS feeds wherever you can. - You can use social bookmarking sites to help bolster views and gain a followship. This works regardless of which avenue you choose, especially if your video is to go viral on one… It will inevitably spread across the others.
- Make sure to offer the option to embed the video on other peoples sites to make it easier to share and so that nobody sees it as out of date. This option is crucial for allowing your content to go viral and be seen by the maximum amount of viewers (and potential clients)
- End it with an option to send to a friend via email, along the same lines as sharing, really.
The most powerful aspect of a video is quite possibly the value of the content you add to your webpage/blog. If you are willing to put the effort into placing a video on screen to ease an explanation or escape using a wall of text, it makes it easier for your viewers and they are far more likely to view you in good light and/or keep returning to your site.
This article was written by Alex Harris, who specializes in Video Production in Scottsdale If you are looking for a Scottsdale Video Editor make sure to contact Alex on his website
